Networking
and relationship marketing is an extremely important part of our business, as
it should be for any entrepreneur or business owner. In a recent blog by Carol
Roth, she identifies three critical components to networking, you can find out
more by following this link: http://tinyurl.com/cm6bbrh.
Networking
is NOT about seeing how many business cards you can give out. It is more about
the connections you can make (for yourself and others). Networking is about
making relationships, coming from a place of service, and following up on the
contacts you make.
Think
about your best networking experience. What made it so great? How did you show up? Far too often I see
business owners go to a networking event and sit with people they know. While it is great to catch up with
colleagues, the point of networking is to meet new contacts.
A great book on Networking is Relationship Networking- The
Art of Turning Contacts into Connections by Sandra Yancey. You can find out
more here:
I recently had the opportunity to interview Sandra Yancey
about networking, business and entrepreneur success and finding balance in the
midst of it all. She talked about the importance of building relationships,
following up and finding ways to serve others. Sandra also talked about the
importance of maintaining relationships “the old fashioned way” with phone
calls and face to face meetings. She talks about finding the common ground with
people you meet then finding ways to help them.
