4 Ways to Leverage Social Media to Promote Your Book- Resource for Entrepreneur Moms

Writing a book is the dream of many... but not everyone gets the book out of their head to share with the world. Today's guest blog post is by Debra Kasowski, the co-author of our book GPS Your Best Life.  Today, she is launching her new book for entrepreneur moms...

 

http://www.amazon.com/Entrepreneurial-Growing-Business-Raising-Creating/dp/193633254X

Guest Post By Debra Kasowski:

Writing a book is definitely a labor of love. Love is not enough to let others know about your compelling content or personal story. When it comes to marketing your book, you need to create a plan of action.  You will want to get creative in how you position yourself so you can boost your credibility and increase your visibility in the marketplace.

1.     Create an online presence. Think about all of the social media platforms out there and ask yourself: “Where is my audience hanging out?” “What social media tools are they using?” By creating an online presence, you are also creating your own community of followers. Remember that word of mouth is the most powerful form of marketing.

You can start developing your presence before your book is even published. Create a fan page for your book and share the page with your online community.Visit blogs and forums and start getting involved in the conversations. Keep them up to date with your speaking engagements, book signings, or virtual book tour activities.

Do not sell. Share valuable tips and content that can help others.

Build your online relationships. Start by choosing one to three platforms that best suit you. Get to know each platform well. Focus on one platform to start with for the next 30 days and watch what happens. My favorites are Twitter, Facebook, YouTube, and LinkedIn. Developing a global presence opens up the marketplace.

2.     Create and use a hash tag for your book. Hash tags are a great way to see who is talking about your book. The hash tag helps you search, share, and file the entire buzz about your book. You can also take notice if your book is a trending topic on Twitter.

3.     Post content regularly. By posting consistently and sharing valuable content with others, you are increasing your personal visibility to be seen as an expert you are. Not only that you also increase your rankings when people search for you. I would say you should be posting a minimum of 2 to 3 times per week. You can pre-set your posts with www.HootSuite.com

orwww.buffer.com. This can save you time but remember that is it is important to go on the platforms and respond to comments and engage your audience.

4.     Incorporate social media sharing buttons on your website. I know you have written great content but the content is only good if others are aware of it. Don't be a hoarder. Let the world hear about your message whether it be a blog, tweet, or Facebook post. You want to make it easy for others to share information about your book. Endorsements from others act as social proof for others to also purchase your book.

There are many ways you can be using social media to attract booklovers, new clients, and community without breaking the bank when promoting your book. I would love to know how you leverage social media to promote your book.

Debra Kasowski is the author of TheEntrepreneurial Mom’s Guide to Growing a Business, Raising a Family, andCreating a Life You Love.

Debra is a professional speaker, avid blogger, and business strategist/coach is known for provoking thought and inspiring many women and men to take action and live their life rich from the inside out!  You can purchase this book at http://www.amazon.com/Entrepreneurial-Growing-Business-Raising-Creating/dp/193633254X

Bootstrapping your way to paradise

Today's blog is from my friend Tina Dietz

Best selling "lifehacker" moguls like Tim Ferriss and Karol Kadja have made their fortune telling people how to build supposedly easy ways to make money using the Internet so that you can go and travel the world without having to work more than a couple of hours a week. These guys have great ideas and are a wealth of online resources, but let’s face it, not everyone is super tech savvy. Not to mention, both of these guys (and many other well known "experts") are single, 20 something males who dropped out of some Ivy League college. There’s nothing wrong with that, but what about the rest of us? What if you have a family, or you do not have the connections that the upper crust can provide?

Money is a factor in this equation, but it is not as important as you might think. What is far more crucial is for you to define the kind of lifestyle you want to live and what is important to you. Consider what your big picture is regardless of your current circumstances. Look at what inspires you and what legacy you want to leave. As an entrepreneur, you are still far more likely to be happier than most workers even though you might be working longer hours and making less money initially.

As a “bootstrapper,” that is, someone who is using their own money and resources to gradually build a business rather than get investors or take out a big loan, you are probably in for the long haul and already have some kind of vision that inspires you. Why not go the extra mile and build in more freedom to your dreams? If you are the one at the helm, piloting your own ship…you might as well create your business in such a way that it is an oasis for you. An oasis nourishes and refreshes you as well as those who interact with you.

If you are willing to put in the effort, build a plan, and go on the journey, you will always find a way. Connect with others who have done it. You are not alone. The world has become so flat that with a few keystrokes you can find entire communities who are creating (or who have already created) the kind of life you are looking to live and you will be happier to boot.

Start to question your status quo. We fall into habits and patterns that we simply accept as truth over time. Unlock your inner rebel and consider if you have allowed your creative thinking to get crushed under limiting beliefs like "I can't disrupt my kids’ lives," or "I have to keep my job because of the insurance," or "It is too expensive." When you catch those thoughts and beliefs coming up, start to ask yourself if it is really true then brainstorm some alternatives and try on some new possibilities just like you would slip on a new pair of shoes.

Most overnight successes are years in the making. You get to write your own “choose your own adventure” story. What would your “oasis” look like? My journey has led me to creating a mobile lifestyle for my family, exploring the world. Currently we are living in Costa Rica at a whole different pace. If you want to know more about how we bootstrapped our way to paradise, and the fundamental strategies you must know to create your personal and business oasis, Tina is sharing the 5 Keys to Unlock Your Oasis Based Business on my next complementary teleclass.  Click HERE for more information.

Tina Dietz MS, NCC is an international speaker, business coach, and trainer who is on a mission to create 10,000 thriving businesses. Tina has served 20+ industries and counting, working with people from around the world through her powerful speaking engagements, interactive workshops, and personal coaching programs. Through her powerful Success Funnel System™, Tina brings together her expertise from the worlds of business, psychology, and “human design” to show her clients how to create a powerful vision for their businesses and lives and bring that vision into reality every time. Find out more about coaching and training programs, speaking engagements, and availability at http://www.thisistinadietz.com