What are your favorite radio shows?
What makes you want to stay on the channel when you hear someone speaking?
What makes you want to tune into someone else?
Radio is a great way to get your message
out to the masses, share your expertise, to your current audience and those you wish to be in front
of. I enjoy being on radio so much I am not only a frequent media guest, but, I also host
my own three shows, you can check them out here:
Charmaine’s Radio
Shows:
Conversations
with Charmaine Every Wed 1 pm MST - I interview experts on leadership, team
building, customer service, collaboration, difficult conversations,
fundraising, and more! http://www.blogtalkradio.com/charmainehammond
PAWsitive
Radio (all things Pets) Every Sat 3 pm MST – I interview experts in the pet industry, animal and
pet related organizations. http://www.blogtalkradio.com/chammond
Your
Book As a Business Every Sat. 4 pm MST –
I interview authors and experts in
the publishing, book marketing, sponsorship and book sales industry http://www.blogtalkradio.com/your-book-as-a-business
 |
| Debbi Dachinger award winning radio host, coach, best selling author |
Authors, speakers, business owners and leaders often make the same radio mistakes.
Are you making this
On Air Mistakes?
•
Talking non-stop and not allowing the host to
get in the conversation unless they interrupt you?
•
Turning your radio conversation into a
monologue, a keynote?
•
Not engaging with the listening audience who are
at home, in their car or getting ready for work?
Here's the good news! These mistakes can easily be overcome. Be prepared. Make sure the show is a good fit for you. Know how you will answer questions: One such way is to
practice your “sound bites” before the show, research the show you will be on
to get a flavor for the hosts’ approach, remember you are in a conversation (a
two way dialogue), you want to be remembered so deliver great content and
stories. These were a few of the many powerful tips from Debbi Dachinger.
Debbi Dachinger
is an award winning radio host, of Dare to Dream Radio, and a sought after
media guest. She is also a coach who teaches authors, entrepreneurs, speakers
and businesses how to be fabulous on radio.
I interviewed her on my radio show; you can listen to her great tips
here: http://www.blogtalkradio.com/your-book-as-a-business/2012/11/17/guest-debbi-dachinger
For authors, speakers, entrepreneurs and leaders who will be
on media (hint- speakers, authors, entrepreneurs..Radio is important!), there
are a few ways you can find out about media opportunities, these are ones I
also use:
- HARO
(Help a Reporter Out)
- Reporter
Connection
- Pitchrate
- Radio
Guest list
- Ask
hosts for other referrals
Part of the radio experience is the relationship you build
with the host. Make sure you help the host help promote the show. We use social
media, our blog, invitations via email, to help promote the show. After the
show, help the host promote the show link, we use our blog, social media,
newsletters, emails with link to clients, and we put in our electronic press
kits. You can also do a press release announcing the shows that you will be on.
Are you using Google Alerts? Asked Debbi. We are. This is
how I find out how people are talking about us on the internet. Debbi shared a super
example of this on the show: http://www.blogtalkradio.com/your-book-as-a-business/2012/11/17/guest-debbi-dachinger
Make sure you have your “talk abouts” page done, suggested
Debbi. This is a page with 5-10 questions that the host might ask during your
interview, and a short bio, and description of your book or services or event.
Debbi stressed the importance of follow up, stay in contact
with the radio host, circle back every 3-4 months, they might just get you on
the show again. Promote their show to other people. Do powerful email introductions
of shows the host would be a good fit as a guest, or introduce exquisite guests
to that host.
Access a free gift from Debbi:
www.deborahdachinger.com/freegift
Listen to internet radio with Your Book As a Business on Blog Talk Radio
Access a free gift from Debbi:
Access a free gift from Debbi:
www.deborahdachinger.com/freegift
Let’s Stay in Touch:
•
Twitter @hammondgroupbiz
•
Twitter @ontobysterms
•
Linked In: http://www.linkedin.com/in/charmainehammond
•
YouTube: http://www.youtube.com/user/Ontobysterms
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