Be Exquisite on Radio...How you sound, what you say and what you do matters

What are your favorite radio shows?

What makes you want to stay on the channel when you hear someone speaking?

What makes you want to tune into someone else?

 

 Radio is a great way to get your message out to the masses, share your expertise, to your current audience and those you wish to be in front of. I enjoy being on radio so much I am not only a frequent media guest, but, I also host my own three shows, you can check them out here:

Charmaine’s Radio Shows:

Conversations with Charmaine  Every Wed 1 pm MST   - I interview experts on leadership, team building, customer service, collaboration, difficult conversations, fundraising, and more!  http://www.blogtalkradio.com/charmainehammond

PAWsitive Radio (all things Pets) Every Sat 3 pm MST – I interview experts in the pet industry, animal and pet related organizations. http://www.blogtalkradio.com/chammond

Your Book As a Business  Every Sat. 4 pm MST – I interview authors and  experts in the publishing, book marketing, sponsorship and book sales industry     http://www.blogtalkradio.com/your-book-as-a-business

Debbi Dachinger award winning radio host, coach, best selling author

Authors, speakers, business owners and leaders often make the same radio mistakes. 

 

Are you making this On Air Mistakes?

•       Talking non-stop and not allowing the host to get in the conversation unless they interrupt you?

•       Turning your radio conversation into a monologue, a keynote?

•       Not engaging with the listening audience who are at home, in their car or getting ready for work?

Here's the good news! These mistakes can easily be overcome. Be prepared. Make sure the show is a good fit for you. Know how you will answer questions: One such way is to practice your “sound bites” before the show, research the show you will be on to get a flavor for the hosts’ approach, remember you are in a conversation (a two way dialogue), you want to be remembered so deliver great content and stories. These were a few of the many powerful tips from Debbi Dachinger.

Debbi Dachinger is an award winning radio host, of Dare to Dream Radio, and a sought after media guest. She is also a coach who teaches authors, entrepreneurs, speakers and businesses how to be fabulous on radio.  I interviewed her on my radio show; you can listen to her great tips here:  http://www.blogtalkradio.com/your-book-as-a-business/2012/11/17/guest-debbi-dachinger

For authors, speakers, entrepreneurs and leaders who will be on media (hint- speakers, authors, entrepreneurs..Radio is important!), there are a few ways you can find out about media opportunities, these are ones I also use:

-       HARO (Help a Reporter Out)

-       Reporter Connection

-       Pitchrate

-       Radio Guest list

-       Ask hosts for other referrals

Part of the radio experience is the relationship you build with the host. Make sure you help the host help promote the show. We use social media, our blog, invitations via email, to help promote the show. After the show, help the host promote the show link, we use our blog, social media, newsletters, emails with link to clients, and we put in our electronic press kits. You can also do a press release announcing the shows that you will be on.

Are you using Google Alerts? Asked Debbi. We are. This is how I find out how people are talking about us on the internet. Debbi shared a super example of this on the show: http://www.blogtalkradio.com/your-book-as-a-business/2012/11/17/guest-debbi-dachinger

Make sure you have your “talk abouts” page done, suggested Debbi. This is a page with 5-10 questions that the host might ask during your interview, and a short bio, and description of your book or services or event.

Debbi stressed the importance of follow up, stay in contact with the radio host, circle back every 3-4 months, they might just get you on the show again. Promote their show to other people. Do powerful email introductions of shows the host would be a good fit as a guest, or introduce exquisite guests to that host.

Access a free gift from Debbi:
www.deborahdachinger.com/freegift

Listen to internet radio with Your Book As a Business on Blog Talk Radio

Access a free gift from Debbi:

www.deborahdachinger.com/freegift

Let’s Stay in Touch:

www.hammondgroup.biz 

 www.ontobysterms.com

•       Twitter @hammondgroupbiz

•       Twitter @ontobysterms

•       Linked In: http://www.linkedin.com/in/charmainehammond

•       Facebook: https://www.facebook.com/HammondCharmaine#!/toby.tales?fref=ts

•       Facebook:  https://www.facebook.com/#!/HammondCharmaine

•       YouTube: http://www.youtube.com/user/Ontobysterms

•       http://www.youtube.com/user/CharmaineHammond/featured

•       Blog:  http://tobytalesblog.blogspot.ca/

•       Blog: http://charmainehammond.blogspot.ca/

 

How BIG is Your Team Dreaming?

The word “dream” is one we don’t typically hear in corporate vocabulary. We are more likely to use the word goal and vision. What if we asked our team “what is your dream for the clients we serve?” or “what is your dream for this team?” or, “if nothing could get in the way, what is your dream for this company?” I wonder if the responses would be different?

These were some of the questions that arose during my conversation with Debbi Dachinger on my Conversations with Charmaine show. You can listen to my interview with Debbi here: http://www.blogtalkradio.com/charmainehammond/2012/05/23/guests-maria-gamb-and-debbi-dachinger


Debbi is an expert and author on the topic of Daring to Dream, and is the radio host of Dare to Dream Radio, which has more than four million listeners. I have had the opportunity to be a guest on her show two times.

“Dreams are everything!” said Debbi. Dreams can catapult a team and business into new levels of success because of the synergy that is created when team members talk about their vision, what could be, and what they are passionate about.

I shared a few examples with Debbi. One team I worked with had hired me to facilitate the community vision and team strategic plan. I used a vision board activity for the team to create their visual image of their community vision and their hopes for how their clients would be impacted by their service delivery. This exercise created great synergy, after they got used to the idea this facilitator was not using the “typical” planning exercises. The community was so powerful that the team presented their vision board to their Council and posted it in their staff room. Several years after this project, their vision board was still hanging in the staff room, even though some of the members on their team had since moved onto other organizations, their vision still remained. Debbi also suggested a Victory Board, where teams display and record their team and business accomplishments, wins and successes. This is a very powerful tool as well as often the team is disconnected with the successes and accomplishments that have happened in the rest of the organization or company. As well, a Victory Board creates a way of charting and tracking corporate history.

Check out Debbi’s book here, there are great tips to move individuals and teams into creating big dreams and goals, to move beyond the barriers that get in the way of success, and how to dream big. I was thrilled to be able to provide an endorsement for the book, it is a great read!


Debbi suggested that teams take stock of their dreams and goals, explore what is getting in the way (habits, history, resistance, etc.), and that leaders also check in with their dreams, are you dreaming big enough? Many people play small, they stay with small dreams, goals that are comfortable. The challenge with that is you stay in your comfort zone. Successful people seem to possess some of the same qualities, they regularly get out of their comfort zone, they trust- themselves and others, they are resilient, and stretch their dreams from comfortable to uncomfortable.

So as you get ready for June, half way through 2012, why not take a moment to check in with your dreams and goals... are you thinking big enough?  How can you expand your dreams a little more? Who can you share them with? What action can you take?

Next week, join us for Conversations with Charmaine radio (Wed May 30, 2012 at 1 pm MST) as I interview Marci Shimoff NYT bestselling author of many books, including: Love for No Reason and Happy for No Reason, she is the coauthor of six of the top-selling titles in the Chicken Soup for the Soul series and a featured teacher in the international movie and book sensation The Secret.

http://www.blogtalkradio.com/charmainehammond/2012/05/30/guests-victoria-labalme-and-marci-shimoff

To learn more about Marci and her awesome books, visit: