Wednesday, October 3, 2012

Authors: Are YOU Making these Mistakes?

Are you making these Author Mistakes?

Penny Sansevieri is the founder and CEO of Author Marketing Experts Inc. ( and I was fortunate enough to have her on my Your Book as a Business Radio Show. Even if you are not an author, if you have content and expertise that you need to package and get out to the world, the experts on my show will inspire your creativity and help you unlock and unleash amazing sales and marketing approaches. 

Penny is a bestselling author and internationally recognized book marketing and media relationships experts. And as an adjunct professor, she teaches Self Publishing at NYU. Her company is one of the leaders in the publishing industry and she has developed some of the most innovative social media and internet book marketing campaigns. She is the author of five books, including Red Hot Internet Publicity.

On Your Book as a Business, Penny and I talked about the common author mistakes,- you can Listen to the radio show here:  ttp://

Here are the common author mistakes:

- Not understanding what your audience wants

- Not having a website that is focused and speaks to your audience

- Not defining the audience and the readers

- Not being creative in their marketing

Here are some ways to overcome these mistakes

1) Know how your readers want to be communicated to and keep in relationship with them. Now, it takes between 50-60 impressions before your message gets across, it used to be 7-15 impressions or touches but now we are flooded with information that we have to connect with people in many different ways.

2) Don’t lead your book campaigns with your hand out (meaning don’t lead with “buy my book, buy my book”).

3) You don’t have to do it all, you just have to do what you do well, and consistently as it relates to marketing and selling your book.

4) Re-tweet other people’s twitter feeds, comment on people’s Facebook and Linked In or Blogs, be a champion.

5) Review other peoples’ books and leave an endorsement on Amazon and Barnes & Noble for them.

6) Thank the reviewers who review your book.

7) Be creative with planning events… think about where your audience hangs out (the gym, coffee shops, library, Dog Park, pet stores, electronic stores, lingerie shop, hair salon?). Hold your events at these venues.

You can listen to more great tips from Penny at:
Remember to click the “Follow” button on our show’s page so you get alerts to upcoming shows. And, you can listen to previous shows by scrolling down the main page of Your Book as a Business Radio on our blog talk radio page

1 comment:

  1. I write books and stories for young children and have already had events at toy stores, independent book stores and the local library. Reading your article, I see there are even more possibilities; I didn't even think of pet stores. Thanks, Beryl


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