Sunday, September 4, 2011

Corporate Giving...creative philanthropy for bigger impacts

Last July I had the pleasure of meeting Mr. Zig Ziglar in Texas. During his presentation Zig said “You can have everything in life that you want if you will just help enough other people get what they want.” That quote really resonated for me, as this concept is an important foundation in how we run our business.

We at Hammond International Inc. are big on corporate giving. Together with our dog Toby (the star of my bestselling book On Toby’s Terms) we have raised $11,000 for charities, have donated thousands in terms of product and book donations, and gifted presentations through our corporate giving program.

Every year we decide on a main charity we want to actively support, along with other causes that we want to help in making a difference. Many of my corporate clients have incredible corporate giving programs from sponsoring community sports teams, donating funds towards local charities and non-profit organizations, to volunteering their time as a team, and even donating their services and products. I also know that because of their philanthropic efforts, I find myself being a champion for them.

In the fall 2011 Alberta Venture Magazine, Brett Wilson wrote an insightful article titled “Give That You May Receive.” Brett is one of Canada’s most successful businessmen and innovative philanthropists. In the article Brett provided several examples of how innovative approaches to corporate giving and philanthropy can help you leverage and expand the results of paying it forward. Brett suggests that it is important to ensure that your corporate giving is aligned with your company brand, to consider collaboration or combined efforts and apply innovation in your giving programs.

As you begin your planning for 2012, consider how you will choose philanthropic causes to support, what type of support you will provide, and how you will connect your team to corporate giving initiatives.

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